Success is built on understanding diverse communities and meeting them where they are.

Even the most compelling stories can fall flat if the right ears don’t hear. In America and across the globe, think tanks, NGOs, academia, advocacy and other special interest groups have growing influence over how issues are framed, how the public understands them, and how policy is crafted.

Progressive issues, people of color and diverse voices are driving a large portion of the thought leadership across the political and cultural narrative. And as one of the few national progressive, Black, Hispanic, LGBTQ led public affairs firms — Amare has unique ability to assist our clients tap into the power of thought leadership. We position our clients in the thought leader community, helping them to raise their profile, establish relationships that are beneficial to their mission, craft public opinion and amplify stories as well as neutralize potential detractors and support positive outcomes for our clients.

Amare offers expertise in the crisis communications field through a team that has worked on national and regional crisis campaigns for a wide range of organizations, elected officials and we know that negative feedback from the media or the public can quickly become a trending narrative, bolstered by the digital environment where public conversation and sentiment can shift over a matter of minutes.

Should highly negative, flagrant criticism develop, Amare can manage a real-time, rapid-response operation to respond quickly to unfavorable stories in traditional media, digital media, and conversations happening among key influencers and stakeholders. We monitor media platforms in real-time, and work to quickly neutralize attacks, and ensure we redirect the conversation back to the key messages. With this infrastructure in place, we can see a damaging storyline emerging and know how to handle it — quickly and decisively.

Shaping messaging requires knowing, at a granular level, the most effective forms of digital advertising. Social media marketing, search engine optimization and influencer marketing have shown to be the most effective measures for threading narratives online. Amare works to create specialty content including infographics, data visualization, video, audio, animation and other content to feed social channels and maximize exposure and distribution.

By deeply understanding our target audience and knowing how they think, make decisions, and what messages will move them, Amare can change the environment in your favor. Mobilizing strong, loud grassroots voices is key to amplifying your message and maximizing exposure, delivery, and distribution.

Success in today’s political landscape demands deep relationships with elected officials, the capability to properly create narratives and tell stories in meaningful and compelling ways, and the essential ability to organize the right constituencies and third parties and rally their voices and messages on the most impactful platforms.

Amare uses strategic intelligence to identify influencers and develop effective messaging to alter key perceptions within your community. Our success is built on persuading the toughest, most diverse audiences and our distinctive advantage comes from controlling the external environment to achieve the desired outcome for our clients, with tremendous success in a digital medium.

Our job is to accomplish the strategic goals that are most important to you by shaping your story and driving attention to your cause. From crises to media campaigns, we thrive in the most difficult situations because we have lived them and solved them at the highest levels of media, politics and business. We know how to control the outside environment that can have huge influence over your narrative and your success. We know how newsrooms work and reporters think.